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ANSWERS
How Good a Consumer R U?
Check your answer below.
Number correct & Rating:
9-10: You are a splendid Late-Capitalist consumer, a paragon
of perfervid purchasing, a true role-model for all children and young people with whom you
come in contact, and a major contributor to the continued well-being of countless
multinational CEO's.
7-8: You're good, but please think: Is "good" good
enough in these challenging days of Late Capitalist competition. We don't think so. Look
around. How many square feet in your residence are presently vacant but which could be
occupied by more stuff if you just paid closer attention to advertising. It is not too
late to change the error of you slovenly spending ways.
< 7: You dullard, you! Be all you can be! Get out of your
chair and go max out another credit card NOW!
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| _q_ 1. Its everywhere
you want to be. _r_ 2. Think small.
_e_ 3. Mm! Mm! Good!
_k_ 4. Does she or doesnt she?
_m_ 5. Because Im worth it.
_t_ 6. A little dabll do ya.
_c_ 7. Ask the man who owns one.
_p_ 8. When you got it, flaunt it.
_h_ 9. Good to the last drop.
_d_ 10. The antidote for civilization.
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a. Mercedes-Benz, 1954.
b. Bain de Soleil. 1981.
c. Packard, 1925.
d. Club Med, 1982.
e. Campbell Soup, 1935.
f. Nokia, 1995.
g. Microsoft Windows, 1996.
h. Maxwell House, 1915.
i. Prada, 1989.
j. Virgin Islands, 1970.
k. Clairol, 1964.
l. Bud Light, 1975.
m. L'Oréal, 1967.
n. Pepsodent, 1948.
o. 7-Up, 1951.
p. Braniff, 1967.
q. Visa, 1988.
r. Volkswagen, 1962.
w. Movado, 1968.
t. Brylcreem, 1949.
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