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ANSWERS

How Good a Consumer R U?

Check your answer below.

Number correct & Rating:

9-10: You are a splendid Late-Capitalist consumer, a paragon of perfervid purchasing, a true role-model for all children and young people with whom you come in contact, and a major contributor to the continued well-being of countless multinational CEO's.

7-8: You're good, but please think: Is "good" good enough in these challenging days of Late Capitalist competition. We don't think so. Look around. How many square feet in your residence are presently vacant but which could be occupied by more stuff if you just paid closer attention to advertising. It is not too late to change the error of you slovenly spending ways.

< 7: You dullard, you! Be all you can be! Get out of your chair and go max out another credit card NOW!

 

_q_ 1. It’s everywhere you want to be.

_r_ 2. Think small.

_e_ 3. Mm! Mm! Good!

_k_ 4. Does she or doesn’t she?

_m_ 5. Because I’m worth it.

_t_ 6. A little dab’ll do ya.

_c_ 7. Ask the man who owns one.

_p_ 8. When you got it, flaunt it.

_h_ 9. Good to the last drop.

_d_ 10. The antidote for civilization.



 

a. Mercedes-Benz, 1954.
b. Bain de Soleil. 1981.
c. Packard, 1925.
d. Club Med, 1982.
e. Campbell Soup, 1935.
f. Nokia, 1995.
g. Microsoft Windows, 1996.
h. Maxwell House, 1915.
i. Prada, 1989.
j. Virgin Islands, 1970.
k. Clairol, 1964.
l. Bud Light, 1975.
m. L'Oréal, 1967.
n. Pepsodent, 1948.
o. 7-Up, 1951.
p. Braniff, 1967.
q. Visa, 1988.
r. Volkswagen, 1962.
w. Movado, 1968.
t. Brylcreem, 1949.

 

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