
Soft Talk
by Ora Shay
Ed. Note: Ms. Shay, our token Republican, agreed to write for us only with
the stipulation that no editorial hands touch her words. Thus we publish this, her fifth
column, exactly as it came in over our email transom.
--Midland, TX. Am I the only one who's noticed the extremely calm, soothing
way our leaders in the War Against Terrorism have taken to speaking when they communicate
with us? (What a contrast to the screeches and howls from the so-called administration in
power from 1992 to 2000!)
Rumsfeld, Powell, Cheney... they all sound like the best life
insurance salesman who ever came to your house to sell you family coverage. Like
room-temperature Jack Daniel's, their sotto voce (that means "lowered voice")
tones go down s-m-o-o-t-h and make us all know and feel reassured that our collective fate
is in the best, wisest hands.
We first caught an aural glimpse of this therapeutic approach in the
election when Cheney debated Joe What's-his-name from Connecticut. Remember how Cheney sat
there, elbows on the table, leaned slightly toward the camera, tilted his head in a most
ingratiating manner, and with that ingenuous Tom-Sawyer way he has of talking out of one
side his mouth, laid waste to Joe What's-his-names pious liberal espousings?
Now the Cheney style, which also might be compared to that of the
best grief counselor at an upscale funeral home, has spread throughout the Administration.
Even spokespersons for the State Department, the Defense Department, etc., when they
appear before the cameras with the most devastating news talk to us like, well, like your
favorite first grade teacher used to talk when she explained the importance of fire
drills. Even Condoleeza who, bless her heart, does have a bit of the harridan about her,
has begun to master this tone, which I think of as Extreme Republican Undersell.
Of course, for all their skill, these underlings are only tiny
mirrors reflecting the deep, profound, relaxed approach to governing so visible in the
President himself. He, the master; they, the fast-learning students. No matter the
forum--whether a press conference in Beijing, a co-appearance with the pope, a veritable
sermon at the National Cathedral, President Bush sounds like your best high school buddy
who you haven't seen in years and you run into at the Exxon E-Z Pass pump down by the
interstate: happy to be talking to you again, upbeat even when recounting the direst news,
casting quiet rays of sunshine on you and yours and your hopes for the future.
Where the President shows his utter mastery of Extreme Republican
Undersell is those occasions when he drops that lovely, soothing approach and realizes
it's time for a little scolding. His face changes from that of the put-upon but patient
father to that of the high school football coach who knows he's got to get the team shaped
up before the next Friday night game against Odessa Permian. Then he raises his voice,
deepens those desert-etched lines into a frown, and lets us (or whoever needs it) have it.
Remember that uppity New York reporter in Paris who dared to speak French in the
President's presence? Or, as the horrifying events of 9-11 unfolded when Air Force One
stopped in Shreveport so the President could assure us that he was still in control and he
spoke briefly but with just enough shrillness to frighten us appropriately even as he
reassured us?
Like any great actor, he knows that it is from contrast that
rhetorical power comes. The calm tones seem even calmer and more penetrating when they are
occasionally interrupted by skillfully controlled mini-outbursts of good old-fashioned,
gonna-whup-their-ass temper.
This, alas, is something that the president's underlings have not
learned. The result being that, while it is quite calming to listen to the Vice President,
or any of the Secretaries, you really have to pay close attention to the actual words
they're speaking. Otherwise there is a danger of falling asleep even as they announce the
next apocalypse or whatever may be on their minds.
Still, they're a bright, bright bunch and with the President
continuing to set a speaking example that the world hasn't seen probably since the days of
Pericles, they will learn, and before long the nightly news will be chockfull of rambling
quiet monotones punctuated by attention-getting little peaks of pique.
Some call it demagogic obfuscation and manipulation. I call it
governance of the highest order.
END
Ora's Other Output:
Shay No.1:
Thanks a Lot, Dubya!
Shay No. 2: Just Say No to Tasteless Dubya Jokes
Shay No. 3: Attaboy, 43!
Shay No. 4: Midland's Own Boy George
Shay No 5: Noblesse Oblige in the Permian
Basin
Shay No. 6: Oil Patch Sage
Shay No. 7: Soft Talk
Shay No. 8: Ta-ta, La-la Land!
Shay No. 9: An Open Letter to Saddam Hussein
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